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Pepsi Drops Wireless Festival Sponsorship Over Kanye West Controversy

April 7, 2026

Summary

Pepsi withdrew its sponsorship of the Wireless Festival after Prime Minister Keir Starmer and others expressed deep concern over Kanye West's scheduled performance, following the rapper's past antisemitic comments and calls for his ban.

How coverage differs

Left outlets emphasize Kanye West's antisemitism and public pressure on Pepsi, while right outlets introduce Matt Lucas's past "blackface" to suggest hypocrisy among West's critics.

  • Left: Pepsi pulls out as promoter defends Kanye's problematic festival appearance Left-leaning outlets report Pepsi's withdrawal from the Wireless Festival sponsorship, emphasizing Prime Minister Keir Starmer's concerns and Kanye West's history of antisemitic remarks. They highlight the public pressure leading to the decision and the festival promoter's initial defense of West's performance.
  • Right: Corporate pressure and critic hypocrisy frame festival sponsorship withdrawal Right-leaning outlets report Pepsi's sponsorship withdrawal and Keir Starmer's concerns, but also introduce a counter-narrative by highlighting criticism of comedian Matt Lucas, who spoke out against West, for his past 'blackface' performances. This framing suggests hypocrisy among West's critics.

Coverage by lane

Left

  • Pepsi Drops Sponsorship of Wireless Festival Headlined by Kanye West
  • Wireless festival promoter stands by decision to have Kanye West perform

Right

  • Little Britain creator Matt Lucas is branded 'a hypocrite' and blasted for 'making a killing out of blackface and mocking the disabled' as he wades in on Kanye West Wireless Festival row

Far right

  • Pepsi Drops Sponsorship of London Music Festival Headlined by Kanye West, as British PM Keir Starmer Raises Concerns

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