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Spencer Pratt's Mayoral Campaign Faces Union Opposition, Backlash

May 11, 2026

Summary

LA unions have launched a significant ad blitz, spending $221,000 to attack Republican Spencer Pratt's mayoral campaign, accusing him of blowing away left-wing rivals. Critics suggest the anti-Pratt messaging could backfire, while CNN panelists debated his growing political popularity.

How coverage differs

Left outlets focus on Spencer Pratt's evolving public image, while right outlets portray union opposition as a “dark plot” using his Republican affiliation as a smear tactic against his common sense appeal.

  • Left: Spencer Pratt's attempts to rebrand his public image from ‘The Hills' Left-leaning outlets focus on Spencer Pratt's efforts to change public perceptions of him, specifically addressing his past image from 'The Hills'. This framing suggests a narrative of personal evolution, potentially downplaying the political opposition he faces from unions.
  • Right: Union ‘dark plot’ against Pratt backfires, boosts his common sense Right-leaning outlets portray the union-funded ad blitz against Spencer Pratt as a 'dark plot' to destroy his campaign, emphasizing the use of his Republican affiliation as a smear tactic. They highlight his 'common sense' appeal and the perceived outrage from commentators over his growing popularity.

Coverage by lane

Left

  • Spencer Pratt on changing people's perceptions of him from "The Hills"

Right

  • Dark plot to destroy Spencer Pratt as unions go on brutal ad blitz — and even drop the ‘R’ bomb
  • CNN commentator sparks live meltdown after praising Spencer Pratt’s ‘common sense’

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