Coles Supermarket Ruled to Have Misled Shoppers with ‘Down Down’ Discounts
Summary
A court ruled that Coles, a major supermarket chain, misled shoppers with its 'Down Down' discount campaign, disguising price hikes as fake specials. The landmark finding came after a consumer watchdog argued that the advertised discounts did not represent genuine savings.
How coverage differs
Left outlets highlight the court's definitive ruling against Coles' deceptive price hikes, while right outlets emphasize Coles being caught disguising price increases as fake discounts.
- Left: Watchdog secures landmark ruling against supermarket's fake discount scheme Left-leaning outlets highlight the court's definitive ruling that Coles Supermarket misled consumers with its 'Down Down' campaign, presenting price hikes as genuine discounts. They emphasize the consumer watchdog's successful argument against the supermarket's deceptive practices.
- Right: Supermarket's deceptive price hikes exposed in bombshell court ruling Right-leaning outlets lead with the 'bombshell' court ruling, asserting that Coles Supermarket was 'caught' disguising price hikes as fake specials. They underscore the deceptive nature of the 'Down Down' campaign and the supermarket's misleading actions against shoppers.